What About Me?
Hello there. My name is Scott Cullins. I’m a marketing and media creative, and content marketer. Here’s the rest of my story…
I originally hail from Los Angeles, California and currently reside in the Greater Salt Lake region. Prior to moving to Utah, I spent about a dozen years living in Idaho, where my wife and I raised two boys in the shadows of the Teton Mountains,
My Mountain Lifestyle
I love the mountain lifestyle, but I also love and urban/mountain mix that the Greater Salt Lake region and the Wasatch Mountains offers.
Here, in Utah, I have the best of both worlds.
I’ve done my share of mountain biking and skiing, but my heart is really in mountain biking. Check out Wasatch Rider, my blog about the mountain bike lifestyle and trail advocacy.
About My Music
In addition to marketing, media and content, my passion towards creativity extends to music. This includes songwriting, playing primarily guitar and singing, as well as blogging about the local scene.
Check out my music page to learn more and/or check out my Salt Lake Bard local music blog.
About My Career
Like many, it took me a while to figure out what I wanted to do for a living. After attending architectural school in Arizona, I somehow ended up in product design. But after a friend in the print business convinced me to buy a Mac and do graphic design on the side, I found my calling.
Fast forward 30 years and here I am: an agency creative director.
Overview
I got my real start in print media when, in the late 90’s, I landed a gig as art director for Bon Appétit magazine. At the time, it was the largest food magazine in the world.
Cut to the chase: Download My Resume
A few years later, I took a position leading the design team for the in house agency at Health Net, a Fortune 500 health insurance company.
Over the next 20 years, I made all kinds of moves, including:
- moving to Idaho to lead the marketing for an internet startup
- starting my own boutique ad agency
- publishing my own magazine and selling it on newsstands across the U.S. and Canada
- publishing a tourist map and to this day selling it at retail locations in Idaho
- moving to Utah and taking a job with Salt Lake magazine
Today, I’m a creative director at Arena, one of the largest political marketing agencies in the country.
I’ve assembled a few samples of my work here, and if you’d like to see a proper resume, download it now.
Serious Hobbies
Music
I’ve been writing music, singing and playing guitar for years. What started in my youth as a dream of fame and fortune, currently stands as a just serious hobby.
Mountain Sports
I’ve been mountain biking since before rear suspension was a thing. When I lived in Los Angeles, I spent most of my time riding trails the Santa Monica Mountains on my old hardtail.
Living in Idaho, I continued riding of course, but now it was the the Tetons, Big Holes and Snake River Range. Iin L.A. I skied Mammoth and a few local resorts in the San Bernadinos. But it wasn’t until moving to the Tetons that I really learned how to ski…with Grand Targhee and Jackson Hole resorts in my back yard.
When I moved to Park City, the skiing experience was similar. The terrain was not as challenging, but I was literally walking distance from the resort and that was amazing.
The big difference in Park City was the mountain biking. I had three trail networks that I could ride to from my home: the Wasatch Back, Glenwild and Round Valley.
Check out my mountain bike blog, Wasatch Rider.
Skiing is also a passion but, with the move from Park City Wasatch Front, traffic and crowds have dulled his desire for lift-served skiing. Scott is no backcountry maven, but hiking on his skis offers the solitude that has always lured him to the mountains.
Work with Me Here
Visit my contact page and hit me up if you’re interested in talking about work, music riding or skiing.