Mad Creative Skills
Web Design, Development and Content Management
My HTML skills are fairly basic, but I know enough CSS to build fairly sophisticated websites using CMS platforms like WordPress. Combined with my design and content marketing skills, I’ve done some pretty good work.
As creative director at Arena, I designed, developed and provided content marketing services for our client Ad Placement Partners (see above). For this project, I used a combination of AI and knowledge of the client staff to develop targeted content to help with brand building and customer acquisition. Visit the live site.
This page is a combination resume/portfolio/case study that showcases some of the work I’ve done and provides a bit of background on the client or project, as well as historical context from my career.
When Comic Con (now FanX) rolled into Salt Lake City, the challenge was connecting Salt Lake Magazine’s gentrified audience with a major cosplay event. My solution was to morph the cover into a comic book and yes, that’s Comic Sans on the cover.
Magazine Publishing
Almost half my career has been in media & publishing, I’ve held full-time positions with publications like Bon Appétit magazine and Salt Lake magazine. I’ve also published my own magazines and print products which were sold on newsstands. And last, I’ve also worked as a consultant, creative and business development services to clients in the consumer and B2B space.
My most recent magazine gig came about shortly after I moved to Utah, with JES Publishing. At JES, I was responsible for the design and production of Salt Lake magazine, Utah Style & Design and Utah Bride & Groom magazines, from 2012-2015.
Media Consulting
As a media consultant, I’ve helped dozens of startups launch titles like Chopper Build and Pipeline magazines (see below). In addition to design, my expertise includes editorial planning & management, writing, print production and newsstand distribution. So as aa Consurltant I was able to offer a lot of value-add services to my design clientelle.
See more samples of Scott’s magazine work.
Publishing Entrepreneur
Scott has published several of his own print and web publications through the years. One of these properties is WasatchRider, a site he developed to share his passion for mountain biking lifestyle and trail advocacy. Knowing how to make his way around a WordPress GUI, and armed with a small amount of HTML and CSS, Scott has been able to create
From about 2005-2009, Scott developed and published the bi-annual Teton Valley Idaho visitors guide (below). The first edition of this publication was awarded Idaho’s Best Tourism Publication, by the Idaho Department of Commerce.
Marketing Creative
While I enjoyed working in publishing, high-end opportunities in Los Angeles were scarce, so when I left Bon Appétit magazine saif goodbye to the media industry.
Little did I know that I would retun. more on that later
taking on senior corporate roles, contracting with small agencies and consulting.
One of his clients included Utah-based SIRQ Construction. Scott designed the company’s primary collateral and helped solidify the company’s brand by developing a tagline and re-writing existing key copy to clarify the company’s unique market position.
For Park City-based Avi-on Labs, Scott developed go-to-market strategies and collateral for the company’s line of bluetooth lighting controls. Deliverables included videos, press communications, social media, B2B ad consumer collateral, product spec sheets and management of stakeholder events and more.
Digital
When you’re used to gigabytes of data and cumbersome, sluggish application response times, working in digital is like a breath of fresh air.
Much of my digital advertising experience comes in the past 8 years working with Arena Communications as a contractor and eventually a FT employee.
The agency is political, sand I have to say that I didn’t care for some of the candidates and PACs we worked for, but I’m very competetive and I like to won. So I always found a reason to stay motivated and do my best work…make light of the mostly-serious subject matter by creating eye-catching social media graphics and programatic ads with copy that resonates with all.
Photography
Armed with his tiny Canon M6 mirrorless camera, an eye for balance and framing, and no small skill with Photoshop and Lightroom—Scott gets amazing reproduction results with photography. This shot of a Moscow Mule was taken with his old Nikon DSLR in the alley behind Salt Lake City’s Bar X. Scott took the shot for a story Utah Style & Design magazine…just a few hours before the issue was sent to prepress. No pressure.
Illustration
Before I went architectural school, I was considering a career in technical illustration. Combined, the two disciplines helped me create some decent illustrations, like this architectural rendering for a Park City, Utah-based architectural client.
Packaging
I designed this cereal box for a Swedish television commercial. My packaging experience includes food product labeling for Trader Joe’s in Southern California.
More Samples
This is a small sampling of Scott’s work. If you’d like to see more samples and/or chat about an upcoming project, contact Scott here.